Make Up For Ever is well known to makeup artists, but is a lesser-known brand to mere mortals. I’ve often wondered why that is… I remember when I was growing up, it was a brand FULL of drama. Bold colors, edgy ads, wild and expressive artists behind the register… I wanted in. I wanted to be cool enough to know how to use every product and be brave enough to put those colors on my face. Perhaps it seems too high level for an everyday person, but I assure you, the best no-makeup-makeup looks are made with their gorgeous foundation and their new naturally flawless lip pencils. (Anywhere Caffeine is a must-have)
“Dany Sanz, former Fine Arts student, founded MAKE UP FOR EVER in 1984 to address the unmet needs of makeup artists. In the 80’s the makeup universe was lacking creativity with very few products available and a limited number of shades. Dany decided first to transpose the Fine Arts palette into a makeup palette. She started developing highly pigmented and high-performance formulas, coupled with tailor made tools and brushes. A true revolution in the world of makeup: a creative and innovative brand with products designed for everyone.”
The product below started it all, the Flash Palette in your kit meant you knew what the f*ck you were doing. You could make anything you wanted with this magic palette- customize any foundation for any skin tone if you were a true artist. This product intimidated me for sure and also convinced me that Make Up For Ever was for real artists.
Now, there is no artist who doesn’t have the HD Palettes (my foundation of choice for myself and for work), and being that it’s MUFE’s 40th Anniversary, they blinged out their products so that they are extra fun.
Don’t forget about Life Is a Stage: Make Up For Ever the book from founder Dany Sanz and Ellen von Unwerth. This is a must have for your library if you don’t have it already.
And lastly, all of you working makeup artists should also take advantage of their generous PRO Discount. Head here to apply and load up your Zuca. If you are a makeup department head or producer, you can talk to the brand about setting up an account with them in order to receive a deep discount and prompt service for your production.
What are some of your favorite picks from Make Up For Ever? Let me know!
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